It’s been how many weeks now and there’s still no official-official announcement of the Best Customs Contest winners on the BreyerFest Blog. Don’t they usually have it up by now?
Part of the reason I keep putting off my discussion of it is because I wanted to a have an easily accessible set of photos to refer to, rather than talk about it in the abstract, but I guess I’ll just have to jump in and “do it live”, because I am tired of this topic living in my head.
So here we go.
My argument, which should not be controversial at this point, is this: the BreyerFest Best Customs Contest is broken.
Let us begin with the elephant in the room: the Most Extreme Custom division.
Customs that completely obliterate the original, rendering it either an armature, or (even worse) merely filler, contain a rather cynical and nihilistic subtext: the model that we used to build this thing has no worth other than as an armature or filler.
Needless to say, I am not a fan of this particular line of thinking. Not only is it antithetical to my conception of customs as a whole, it does not serve the ultimate goal of Breyer promoting it in the first place.
I think of customizing as a collaborative art form, a conversation between the original sculptor and the customizing artist. The best Customs, in my mind, are the ones that take the base model in unexpected or innovative directions, but still have it retain the essence of the original sculpture.
That’s what I had hoped this contest would evolve into: why else would Breyer sponsor it, but to ultimate promote their product?
Imagine if a pie-filling company sponsored a pie baking contest, but the winner of said contest was a cake with a scoop of pie filling in it. Just because it’s a baked good that contains pie filling does not make it a pie. A giant lump of epoxy with a piece of a Breyer in it is not a custom.
The other sections of the contest are also problematic, albeit in slightly different ways. The Fantasy division has basically evolved into a different flavor of the Extreme Custom division; the Performance Excellence division is the Giant Freestyle Diorama Contest, where bigger is apparently always better...
The Excellence in Finishwork division – the most popular division, in terms of the sheer number of entries – tends to reward certain styles, colors and techniques over others. My problem with this is that technical proficiency doesn’t necessarily go hand-in-hand with artistic merit, and some of them (like the hair-by-hair technique) aren’t even particularly realistic at certain scales.
The Theme division is a mixed bag. I like the concept in theory – I think I was one of the early advocates of it – but the Theme class this year was not… a Customs class. It was a Tackmakers Class. Tackmakers deserve their own yearly contest rather than have one shoehorned into another.
I know there’s been some talk of creating a “Novice” division, or altering the rules to exclude hobbyists and artists who have done work for Breyer either directly, or indirectly. While well-intentioned, I think both ideas are a little off the mark.
For one, both are hard to define and (ultimately) police.
Take me, for example.
I’ve been doing customs, on and off, since the early 1980s, but I’ve only just recently started taking it seriously again. I did do some customs for money back then, and sold a few others from my personal showstring, too. At least one of them ended up getting either a Best or Reserve Best Overall at a live show, and this little girl did extremely well for me, too, actually beating out pros like Liz Bouras at Model Horse Congress:
(Yes, she started life as a G1 Arabian Mare.)
I also do work for Reeves on occasion, though obviously it doesn’t involve sculpting.
My situation is far from unique. So how would you write the rules and exceptions for those of us that fall in those gray areas? Threading that needle would not only be difficult, but probably pointless: hobbyists would find the loopholes and technicalities pretty quickly.
My solution would be to revamp both the categories and criteria in a way that would be more inclusive of the greater world of customizing, rather than a narrow subset of it. There also needs to be a division – or divisions – outside of Fantasy where a greater emphasis should be on experimentation and creativity than on technical mastery.
Craftsmanship is not artistry: it is only a component. I’ve seen lots of artwork – not just Customs, but other mediums and hobbies – that in spite of their masterful technique were dry, boring and tedious.
And on the flip side, I’ve also seen artwork that breaks every conventional rule – artistic, anatomical, technical – that spoke to me on a profound level.
The perfect custom would be a blend of both, but (in my mind) I think way too much emphasis has been placed on the technical aspects in this contest.
I am not saying that we eliminate craftsmanship as a criteria. What I am saying is that if you want to encourage more people to participate in this contest, focusing on experimentation and creativity is the way to do that. That’s how most people get started at any given artistic enterprise: they have a spark, and they need to express it.
So, how would we go about that?
It’s a math problem, really: it’s just a matter of adding, subtracting, multiplying and dividing.
Since it really has devolved into an original sculpture class, I’d either get rid of the Extreme Custom division, or change the judging criteria so that there’s slightly less incentive to sculpt ten pounds of epoxy around two legs and a head.
If they want to have an original sculpture contest, either make it its own contest, or create a division just for that.
For one, I’d love to see a “Vintage” class: not for Customs made 20 or 30 years ago, but for Customs made from Vintage molds, preferably Hess ones. The model would still have to recognizable as the foundation model; enhancements that were popular in the 1970s and 1980s – like hairing, flocking, glass eyes, horseshoes et al – could be encouraged.
While there were artists selling their work and doing work for hire back then, a lot of hobbyists did their own customs out of necessity, and a class like this would hearken back to that pioneering, DYI spirit.
In 2022, the Theme class was devoted to a single mold, the Geronimo: I want to see a class devoted to a specific mold every year. Something vintage, something new, scale doesn’t matter. I think this would be a great way to promote the Freedom/Classic molds, since there’s always a nice assortment available on the web site for people to buy if needed, and it would be a great way to encourage newbie customizers focusing on Stablemates to level up and push their boundaries.
Other division ideas could include Decorative Finishwork (like Excellence in Finishwork, but with unrealistic colors and designs), splitting the Fantasy division into Equids (Pegasi, Unicorns, Seahorses) and Artistic Interpretations (either based on literary, art historical or archaeological inspiration, or something entirely novel), and adding a Freestyle Diorama section (as a subset of Performance Excellence?)
I wouldn’t expand the divisions beyond ten – actually, ten would be a good number, because then the overall quantities of prize models would be at a relative parity with things like the Diorama Contest and even the Open Show. It would also bring the value of the prizes down a notch, and make the contest a little less appealing as a potential financial windfall for the professionals out there.
Having more divisions, or divisions that focus more on the creative aspects than the technical ones, does not devalue the prizes won in other divisions, any more than it does in live shows. If anything, it may even enhance them: even though I know the prize is the same for every class at a live show, winning a class with a lot of entries means more to me than winning a less populous one.
This is only a start; I could talk about this all day. As for those of you who think that things cannot change, let us be reminded of what eventually happened to the Child/Youth Show at BreyerFest: changes were eventually made that made the situation less toxic, and brought it more in line with the original intent of the show, which was to foster participation and a love of live showing.
I know the stated purpose of the Best Customs Contest is “to honor the best in Breyer model horse customizing”, but with just a few tweaks – maybe some of mine, or yours, or someone else’s – we can also do to the Best Customs Contest what was done to the Child/Youth Show.
Instead of making it purely a cash grab for ultra-rare models – which, in turn, creates some rather ugly behaviors – it could also be used as a way to foster participation in and a love for customizing, diffuse some of the toxicity that has built up around the culture of customizing in recent years, and maybe even become the springboard for future Big Name Artists.
In the end, I think that’s really all what many potential (but intimidated) entrants are asking for when it comes to revamping the Best Customs Contest. Great artwork isn’t always about great technique: sometimes it has a spark that transcends it. And almost anybody, regardless of the where they are on the road to being an artist, can possess that spark.
I’ve rambled enough, I suppose; I’ll be offline the rest of the weekend to watch kaiju films, pull weeds, and play with epoxy.