The Narrative of History

Hey guys. Long story short, I had an emotionally rough kind of day today, and I am not in the most… talkative mood right now. At least not in public.

On a slightly more positive note, I’ve been doing a little research – trying to get that paperwork for BreyerFest done that I know some of you are most anxious about – and I ran across this almost by accident:

The original source page from the 1950 Sears Wishbook, here:

https://christmas.musetechnical.com/ShowCatalogPage/1950-Sears-Christmas-Book/0315

It is sometimes stated that history is written by the winners, but I think it’s a little more complicated than that. It’s partly about who controls the narrative – it’s not always the literal or metaphorical winners – and also about access to the source materials.

I’ve had to struggle with both issues, but more with the latter than the former: a lot of research materials are inaccessible, unaffordable, or simply (but hopefully, only temporarily?) lost to time.

Anyway, I knew about the existence of this particular page – the first appearance of Breyer’s earliest proprietary products in a holiday gift catalog – for a while now, but I didn’t have access to a decent image of it until this week.

It doesn’t necessarily add much more to the Breyer story, but it is nice to have, nevertheless.

The reappearance of this page on my history radar, however, also happens to bring the narrative control issue into high relief.

Breyer is technically celebrating its 70th Anniversary this year, but if you go back to 1950, the only Breyer products that Breyer was actively engaged in promoting were… the Money Manager and the Cigarette Host, as shown above.

The Western Horse likely had its “soft” (informal) release sometime in 1950, but it wasn’t until 1951 that it had its official introduction at Toy Fair. “Breyer Animal Creations” probably didn’t exist as a formal division of the Breyer Molding Company until 1952, at the earliest. (But it definitely did by 1953!)

But 1950 is a nice round number and all the other facts are close enough to be good enough, so the finer and more accurate nuances of history often get shunted aside.