Thursday, October 27, 2011

Clubbing, Pt. I

I will confess that the most exciting part of the JAH was finding out that there’s going to be a (somewhat) local Fun Day event! Yeah, there aren’t going to be any special models involved, but I just might go out and see it for the fun of it. I got a chance to help out, briefly, in the Craft and Activity Tent at BreyerFest this year, and the energy there was so amazing.

The other thing that I notice up front - wow, there were a lot of typos! You think they’d have put a little extra effort into the proofreading, it being the final issue and all.

Anyway, back to the matter at hand - the "5 New Programs" everyone is getting all hot and bothered about. Well, six, actually, if you count the Breyer Collectors Club, which I’m assuming is going to be an amplified version of the e-mail program they have now, coupled with exclusive subscriber-only content and offers available via the new web site. Sort of like an online version of JAH. Since no printing or physical mailing will be involved, I’m guessing the subscription fees will be nominal or even nonexistent.

The Vintage Collectors Club, and the Premier Collection are subscription-style clubs: sign up, pay up, and models and other stuff are shipped to you on a timely basis for a year. Either program will cost you around $500 a year to belong: $540 for the Vintages ($135 x 4 models) or $525 for the Premiers ($175 x 3 models). The former is for "vintage" mold enthusiasts, while the latter is tailored towards fanciers of more realistic newer molds.

The Vintage Collectors Club is limited to 500 subscribers, but the Premier Collection makes no mention of an upper limit. They’re also a little vague on whether or not pieces will be made available to non-subscribers at a higher price, or a later date. They use phrases like "Only members are guaranteed a reservation for all three pieces" and "Members also receive priority in shipping" in the copy.

The Breyer Blossoms thingie is described as a year-long "continuity program", which appears to be just like a subscription club, but with Classics-scale molds, no extra stuff, and with the ability to option out of the program after purchasing just four pieces. Items in the program can also be purchased separately (if you just want your birth month flower, I guess) at a higher price. I'm assuming they'll go with different themes every year: the Zodiac, Holidays, etc.

The Equestral Crystalworks are miniature crystal versions of Traditional molds, available exclusively through the new web site, starting in January. No subscription, prepayments or any of that required. (It’s a little unclear whether or not you have to sign up for the Breyer Collectors Club just to buy stuff on the web site.)

The Breeds of the World series are smaller-scale resins (in-between Classics and Little Bits/Paddock Pals) and will be available either via the web site or via retailers. In other words, they’re just Regular Run items that don’t require you signing up for anything at all.

I’ll comment more on the individual programs next time; I still haven’t had a chance to go through the magazine as thoroughly as I’d like. Company came over, there was some drama with the dog, carpets got cleaned …

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