In case you haven’t caught the clues, I haven’t exactly been on board with these BreyerFest-by-invitation only events. I haven’t even entered for any of them - the original in 2002, the VRE, or the LSE. I can only afford one big even a year, and I have to go with the one that gives me the biggest all-around payoff, emotionally and financially. And that’s BreyerFest.
I have been trying my best to avoid the LSE discussions; I have better things to do than moon over models I'll never hope to own. Unlike the very vocal minorities trolling the boards, I actually like most of the specials that have been announced. Chestnut is very flattering on the Roxy mold, the Halloween Horse is very clever, and I try not to think about the Smart Chic Olena too much, because I had been hoping that a(n affordable) leopard appaloosa release would be in his future someday.
I like the Peruvian, too, but he is a bit too close to the Cobrizo and the possible future Collector’s Choice Roan, but that could just be Reeves’s photography getting in the way again. The possibility of him being even more awesome in person is also something I’d rather not contemplate.
What I’m finding yucky is the sight of hobbyists falling over each other to step to the mike and proudly, defiantly proclaim how much they dislike all of the releases so far. Just a few years ago, most hobbyists would have been rolling around on the floor in paroxysms of joy over a model like Mudflap. Now they can barely contain their glee over their disdain.
Some of it is just a self-defense mechanism: better to rationalize a reason not to want something, than mope about it being unaffordable or inaccessible. (You know, it’s perfectly okay to mope every once and a while, too. Being happy all the time isn’t any better than being a perpetual mopey-dope.)
But I think an interesting new theory called the "Fidelity Swap" might explain what’s going on here.
As theorized by business writer Kevin Maney in the recently published
Trade-Off: Why Some Things Catch On, and Others Don’t, businesses have to decide if their product or service will focus on Fidelity or Convenience.
Fidelity is about quality, exclusivity, snob appeal, and bragging rights.
Convenience is about affordability, availability, and ease. The tension between these two competing idea is the "Fidelity Swap."
The most successful products and services are either high in Fidelity or high in Convenience, but not both. Companies that try to achieve both are less likely to succeed: it confuses and frustrates the consumer. Consumers who prefer Convenience will be disappointed when the company produces products they find unaffordable and/or unavailable, and the consumers who prefer Fidelity will be disappointed by the lack of exclusivity or higher quality.
Sound familiar?
It’s pretty obvious I’m in the Convenience camp: of course I want my horses to be of better-than-average quality, and I am not immune to the snob appeal a rarer or prettier-than-average model brings to the herd. But I am very frustrated when models become so limited in distribution, or so expensive in price, that any hope of achieving those models approaches zero.
And there’s been a lot of those kinds of models lately.
A lot. Part of the appeal of the hobby to me was in its affordability: I could have the ginormous herd of my dreams with minimal expense, little acreage, and no vet bills. (My teenage fantasy ranch, by the way, was located in Wyoming. I’m not sure why: it just was. Oh, the elaborate facilities I drew up!) So when I see people forking over enormous sums of money for these models - and complaining that a 100 piece SR isn’t exclusive enough for them - well, it runs counter to what my notions of the hobby are.
There really aren't that many hobbyists out there that can afford the high fidelity models, and that's part of the problem: having a special class of folks who end up with the majority of the rarities is a recipe for resentment.
The second thing that might happen - that is actually happening with the Connoisseur models at this point - is model fatigue, or boredom. Connoisseurs aren't perceived as being rare or exclusive enough anymore. Any SR that breaks three digits isn't rare or exclusive enough anymore.
Honestly, I can’t see anything that would make them happy, short of giving them all test colors and made-to-order factory customs. And here I thought we had at least all agreed to make fun of the Peter Stone business model, not admire it, right?