I spent a great deal of time this weekend – the parts where I wasn’t working or sleeping, that is – trying to write a post about the recent announcement that Reeves is getting of the BreyerFest Special Run ticket line, and replacing it with a prepaid voucher system. Trying to come up with a measured, thoughtful response that would give some of the angry voices a moment to take a deep breath and step back…
But then I realized that nothing I say or do will really make a difference, because this is being fueled by the social media environment. Social media thrives on engagement, and there’s no better engagement than enragement.
But I’ll still give it a shot, in my little corner of the Internet universe.
I’ll also reiterate that yes, I do occasionally do some work for Reeves International, though it’s certainly not enough to live on. But I also happen to be a Hobby Lifer and would be saying most of this stuff regardless. I don’t be getting anything extra out of this effort.
Anyway.
Just because you personally were able to make a system work for you doesn’t mean the system is not broken, or cannot be improved. The previous system of timed tickets was put into place to solve the problem of hobbyists lining up to acquire Special Runs for hours on a first-come, first-served basis. Which resulted in a lot of hurt feelings, heatstroke, sunburn and so on…
BreyerFest has grown to the point that distributing them via the timed ticket system was soon going to become logistically unfeasible. Throw in on top of that several hundred people crammed under a tent elbow-to-elbow, with misters blowing not-just-water around wasn’t a healthy environment pre-pandemic, much less now.
And those with multiple tickets often ended up spending most – if not all! – of their time at the park just picking up models, and thus missing most of the festivities in the process.
I thought they’d take a hybrid approach – the prepaid VIP tickets would take out a chunk of line standers, and maybe they’d do something similar for Live Show Attendees and Volunteers, who also struggled to schedule their ticket times – but I guess they decided to save a step and go “all in”.
I have no idea how the Will Call or Pickup Windows will be set up; I’m assuming – or at least hoping – that there will be multiple lines and windows involved. I’d like to see at least one Pickup window dedicated as an “Express” pickup for hobbyists with only a couple of tickets, or perhaps a window for people picking up multiple orders of tickets instead.
Will this be a better system? I have no idea. I can see the logic behind it: instead of standing in line for multiple hours throughout the length of the event, you can pretty much just pick whenever it’s convenient for you and get it all done in one fell swoop.
Will there be problems? Of course there will: there are problems every year, even with seemingly minor changes of format, venue or scheduling. It kind of sucks a bit that we don’t get to review our potential choices the night before at the hotel, and it changes the entire experience of the Surprise now.
And paying for everything up front is also a bummer, especially for people on tighter budgets.
I haven’t given it much thought beyond that: my life is messy, complicated and weird right now, and I don’t need to add “worrying how BreyerFest will work this year” to it.
I don’t know much about Event Planning in general, but I do know that I trust the people who have been running this event for years over folks on the Internet who have opinions. Especially since the hobby’s track record in running its own large, convention-type events hasn’t been universally awesome, either.
20 comments:
I am relieved to be sitting it out this year.
I would hope they do separate tents for each or pairs of SRs. To at least try to cut lines down a bit more.
I personally don't like they've taking away our options of ok this is gone, or I don't like the surprise so I'm gonna swap for this. You're going to the expense of travelling down there, and time to do so. And we are still getting stuck with the worst part of the virtual mess.
I was hoping they would make a new tiktok post today throwing this plan in the trash, and pulling out the line numbers.
I guess for me, the part that makes me the unhappyest, is the surprise model. Definitely last year I would not have purchased ANY of the surprise models once I saw what it was as I do not collect that mold, and LOVED the variations in several of the other SRs. It is a HUGE $$ commitment to sign up to purchase models sight unseen, and then not be able to change your mind, as in previous in-person BF events. And despite all the time spent in lines, I enjoyed chatting with fellow attendees about our love of collecting Breyers. I have missed that these past 2 years.
yup I ended up not liking the surprise too, and would have chose other models instead. Time to do away with hiding the mold. Show the mold, keep colors the secret.
Finally, a voice of reason. Makes total sense the way you explained it. I personally am thrilled with the new way.
And if I don't like a model I get, I know someone else WILL, and I can sell it, or trade it, or not even purchase it.
I am getting a huge laugh out of the howls of dismay from the same people who were telling virtual ticket holders to "shut up and be grateful" when we complained about not being able to buy the SRs.
The irony is delicious.
Go to the expense and time to travel to Kentucky to the event to get the SRs, if they offer them to virtual they should be twice, or three times the price in my opinion as in person since you aren't going to expense and time to buy them. Just sitting at your computer.
I'm betting this mainly has to to do with if the models do not make it in time for the event. Since you know there are still shipping delays. Breyer gets their money and people are guaranteed the models.
I like the express lane idea, but I would do it like the grocery store, single ticket holders (or up to two) for their models and leave the regular lines for those who have purchased multiple event tickets.
Just my two cents!
"I am getting a huge laugh out of the howls of dismay from the same people who were telling virtual ticket holders to "shut up and be grateful" when we complained about not being able to buy the SRs.
The irony is delicious."
I hate to say it, but I feel the same way. I feel like people were so greedy to have their in-person Breyerfest that they just didn't give a hoot about the people who actually enjoying being able to "attend" last year, perhaps for the first time ever. I just wish virtual attendees would have access to all the SR's, at least by drawing. I really wanted Stein. But I know on the secondary market he will be unobtainable, at least for a good 6 months to a year.
I had been wishing for years that SR choices could be prearranged and picked up, and I would like it even more if we could order far enough ahead that they could make the correct number of models to satisfy all ticket holders with at least the top two choices per account. The only thing I'm trying to figure out is how they're going to have a pickup window open on Thursday - will we be allowed into the park on our event tickets on Thursday? I'm as anxious as the next person that things can go wrong, but in the past I have been amazed and delighted by how well the event functions, in spite of my innate skepticism.
That said, I have personally never liked trying to decide what to do about the Surprise model, and dealt with it by finding out what the mold was before buying. That's why more than ever I wish Breyer would announce the mold before we have to choose. It would be a fun announcement to look forward to, at the very end of the SR reveals.
This whole discussion is academic for me this year, though, because all I really care about is being there in person. I'm grieving the loss of two close family members during the pandemic, and losing two BreyerFests was the insult to that injury. I wish we could all focus on being able to come together again, and enjoy the anticipation.
Right on, Diva. So happy they're doing this and taking the guesswork out of Breyerfest SRs. While I'm unhappy that I have to buy the Surprise Horse sight unseen, a little gamble can pay off every once in a while. If not, I'm sure they'll be plenty of people ready to take him/her off my hands.
Thank you Andrea. Well said. I think the change to hand-outs is deeply influenced by the unmentionable: it's just a lot safer and less likely to spread infection. The burden [of crowd-managing] now switches to the hander-outers, and they'll at least have a table for defense against the disgruntled.
I already know which two SRs I want. As for the surprise horses, I've never gone for them until I knew what they were. They're for gamblers. Trying to get one on the secondary market is gamble enough for me.
As someone not going to attend in person and probably never will due to money and time I gotta say this voucher system sounds good in theory! BUT like many people have pointed out already, this needs improvement. Send the vouchers to the people with clear knowledge what they are about to buy sk they can make arrangements for trade in advance. That's what I'd do.
Picking up the ticket books on-site will create the waiting lines they tried to get rid of in the first place so they need to work on their postal system.
I have a hunch a lot of people will buy the LEs online during the weekend and not pick them up on-site since they'll be busy trying to get the SRs.
Whatever happens, I hope Reeves learns from this and makes corrections to the new hybrid Breyerfest.
Am I the only one thinking they tried a tad too hard in getting people to attend in-person? The SRs and all the guest horses are certainly the biggest draws to go in-person. Maybe they were afraid redoing the last year's Breyerfest experience would hurt their on-site event and nobody would go?
Now it looks like they'll have to deal with a lot of grumpy folks at the event while the online-only folks will be golden.
I don't wish any ill on anyone, I still maintain the in-person attendees should have a great time. But my shoulder devil is cackling.... so much for "the SRs are our prize for standing in line for hours, unlike zou online lazies!" ;)
Lack of money and the great distance between Lexington and my location mean Breyerfest will be online for me again this year; I've certainly missed hanging out with longtime hobby friends, but it simply isn't possible for me to attend this year. Having spent 10 years living in Japan, I'd had to get any BF SRs I wanted via pickup or secondary-market purchases anyway for a long time, so I guess I'm used to that aspect of it. It's been interesting (and, honestly, not a little bit amusing, not to mention disheartening) watching people's reactions to this situation, and it'll be interesting watching it happen from afar.
My daughter's birthday is July 15, and we started our Breyerfest adventures as her birthday gift when she was little. I'm just so thankful to be able to continue our mother/daughter road trip tradition that I have no complaints. I hope she can get the 2 special runs she wants and everything goes well for everyone. I'm just going to buy a general admission ticket for myself and keep my expectations low. The memories from our vacations are the important thing and I hope we can continue attending Breyerfest for many years to come.
I can understand the revamping of the Special Runs, but part if the fun of getting time slotted tickets was seeing what number was picked and the interaction with others on the line. I have met so many wonderful people on "the run lines" and learned alot as well. This to me will be missed. And from the looks of what Breyer last email showed, it looks like you'll be all over the entire park, looking for pick up places. At least at Breyerfest you could see the model and decide if it was what you wanted. You could choose while you were on the line, and you got to meet some wonderful Lexington workers at checkout. This is becoming too regimented. I cant believe there won't be long lines for items you paid for (with tax for us NJ folks) 5 months before. This should be very interesting and hopefully still enjoyable.
If Breyer follows their usual pattern it will be 1. Premier models released for year xxxx, 2. Breyerfest versions released the same year and 3. Regular runs of the models out the following year. I saw a lot of pushing and shoving in the run lines even with numbered tickets. With the heat, masks and covid this sounds like a less toxic solution.
I think some of the fun anticipation is gone now too. Oh it's Feb and I already know what models I'm getting. Ho Hum.
Those lines did stress me, but damn that was part of the fun. Part of breyerfest.
The magic of breyerfest seems to be diminishing every year for me. I miss the magic, it's now just such a money grab all over.
I miss the magic.
I'd like them to announce the SR models with prices but no run numbers. Then ask for top two choices as tickets are sold. Then adjust the numbers based on demand. then announce the run numbers after breyerfest. Congrats! you got the model you wanted! So did 5000 other people! Oh, now you are sad because it's not "limited enough"?
Tough.
So do I. This seems so crummy. The fun was being at the horse park and seeing the people, friends you made through the years. Now everything has to be pre-purchased. And from the looks of it, there's no cap on VIP tickets. So they have your money for 5+ months and people are worried Breyer isn't making money??? This really is taking the fun out of this whole event
So many opinions, so little time! Add me to the ironic laughter at the howls of dismay; I 100% agree with, "I am getting a huge laugh out of the howls of dismay from the same people who were telling virtual ticket holders to "shut up and be grateful" when we complained about not being able to buy the SRs."
My first Breyerfest was last year (shared the experience with my sister 3000 miles away) and I got the surprise and loved the entire aspect of it. I'm disappointed there is no option this year to buy the All-Access ticket and have them shipped (at my expense of course; let people who have taken the time to enjoy live Breyerfest have at least the option to pick them up and trade around in person.)
I mean, I was born a generation before Breyerfest was a twinkle in Peter Stone's eye, so the wails of, "It's always been this way!" don't rock my world. I do hope everyone who goes live has a wonderful time with the live show, the live workshops, and of course the real live horses. And if you can pick up a Brahams for me as well, that would be awesome.
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