Anecdote Vs. Data

I somehow managed to escape all the Black Friday sales unscathed; we’ll see what Cyber Monday brings. (Nothing, I hope. Other than the snow, and that is completely out of my control.)

I know nothing about the situation with the Brick and Mortar Gloss Kodis now turning up. I am assuming that Reeves, knowing that many of us completely lose our heads over anything Gloss, is just randomly glossing the last bits of the Kodi stock in an effort to make space in the warehouse for the 2019 models.

As such, I don’t think they’ll be excessively rare, and nothing to get hot and bothered over. And if they are, they still aren’t worth getting worked up about.

I have also pretty much given up trying to figure out Reeves is doing, in regards to their marketing. After being obtuse about the Benasque’s color, being almost completely opaque about the Vintage Club models, revealing two of the releases and silhouettes of the other four molds for Stablemates Club ones, the straight-up weirdness of the Bay Bristol reveal, I’m ready to tap out and use my brain power on more rewarding things, like lottery number algorithms.

Some of this is undoubtedly because of the new blood that’s come in recently, some of whom are from well outside the model horse community. That in itself is not a bad thing, but you’d hope they would have already evaluated the approaches that have – and have not – worked in the past.

Or maybe they have. A point in their favor is that we’re working from anecdotal data, while they have hard sales data.

When I have had access to some of that sales data, it often bore little correlation to what hobbyists (working from anecdotal data points) assumed to be true.

But getting back to the Stablemates Club reveals, the first (?) release for the 2019 Stablemates Club is  a Gloss Dappled Chestnut on the Mirado mold:

Since I belong to the “I’ll buy what I like” school of horse-buying, and I liked him just fine, I hadn’t noticed the level of antagonism and vitriol that had grown up around the Mirado mold. Yes, the original paint job didn’t do him any favors, and the extra-long flappy mane does distort his proportions a bit, but… it’s a Stablemate.

The beauty of the Stablemates scale is that both the buyer and the manufacturer can get experimental or weird or quirky, for a rather modest initial outlay.

What’s also interesting about this release is that Reeves took a mold that received a rather cool reception, and changed the one thing that they could: the paintjob.

To the one thing that they know a lot of collectors can’t resist: Glossy!

A point in your favor, Reeves. Now about the lack of Vintage Club reveals....