Sunday, October 28, 2018

Vanity Organizer Redux

Friend of Blog Ellen tipped me to this wonderful ancient Breyer History nugget, from the 1948 Sears Wishbook:

The brown thing in the lower lefthand corner is the Vanity Organizer – a Breyer-manufactured item from its pre-equine days. I wrote about in an early blog post, when I made the initial discovery:

Here’s the copy from the catalog itself:
New! Vanity Organizer. 
A smart gift women will appreciate. Provides “place for everything.” Sturdy brown plastic; 12 compartments for bob pins, comb, brush, manicure needs.
15" x 12 3/8" x 2" inches. $2.79
So we now know when the item was manufactured, what it sold for, and one of the venues it was sold through!

The company that the Vanity Organizer was manufactured for – The W.F. Goodell Company – was based in Louisville, Kentucky; Sears, like Breyer, was a Chicago-based one. This makes me wonder what role Breyer had, if any, in getting the item in the Sears Wishbook in the first place.

And was the experience what led to the first identifiably Breyer product appeared in the Sears Wishbook: the Cigarette Host, in 1950?


Right now I am beginning to wonder what other still-unidentified items could be lurking in these early Sears Wishbooks that were also Breyer-molded. Another thing to add to the “research topics” list, I guess.

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